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SELFLLERY (YOU) ICO Review – ICO Token News


SELFLLERY is a multifunctional social platform that allows you to receive rewards in cryptocurrency for social activities related to publication and distribution of visual content. The product concept and its first versions were designed in early 2016. The SELFLLERY reward system uses ERC20 tokens built on Ethereum blockchain technology. SELFLLERY enables people to make their visual content truly rewarding. The purpose of SELFLLERY is to create an ecosystem that:

  1. Enables users to monetize their photos, videos and live streams in a gamified way;
  2. Supports charitable organizations and makes donations easy for users;
  3. Provides companies with easy-to-use and effective promotion tools that involve user photos;
  4. Expands the market of photo and video content for companies and news services, with a convenient search functionality;
  5. Integrates modern technologies and capabilities of blockchain into the digital photography market, increasing the transparency and security of its transactions.

Digital Photography Market Size Growth

Due to the surging popularity of smartphones with built-in cameras, the number of digital photos is growing exponentially each year. More than 1.2 trillion photos were taken in 2017, which is 600 billion more than in 2013, and 100 billion more than in 2016. Billions of people carry smartphones everywhere, record places and events around them, and instantly publish their pictures on the Internet. Such photos and video materials may possess artistic value or be in high demand by news companies, which strive to publish content on trending topics as quickly as possible. In addition, the quality of cameras in smartphones is continuously improving, allowing for the creation of content of ever higher quality.

SELFLLERY Project Description

YOU Token – The SELFLLERY economic model is based on an internal asset, the SELFLLERY money utility token (YOU token). The YOU token entitles its holders access to paid services on the SELFLLERY platform, to make purchases in the SELFLLERY marketplace and stock gallery, donate to charities, and make internal transfers and withdraw tokens to Ethereum wallets. YOU token transfer happens when users receive Likes (‘Proof-of-Like’). The platform incorporates a deflationary mechanism, according to which the number of Likes required to obtain one YOU token is increased every year relative to volume of users. Also, YOU token generation at TGE will be limited (See ‘Token Generating Event’).

Rating – Every user is included in the rating system. The Rating is an indicator of popularity, which is displayed on the user profile and affects the YOU token multiplier. The rating is influenced by the following factors: the total number of received likes, the number of comments and views of the user photos. Also, SELFLLERY automatically lists the top-rated photos in different categories. Moreover, every day the editorial team selects the best photos to include in the “Editor’s Choice” section. Every time the user photo is included in “Editor’s Choice”, or top-ratings, it raises the author’s rating.

Photoquests – SELFLLERY regularly creates photo quests – single- and multiplayer games for photographers. In a photoquest, users are tasked with making photos of certain objects, animals or scenes within a limited period of time. Photoquest may include several tasks with different levels of complexity. After completing all the tasks, the player can receive a prize in YOU tokens. In a multiplayer photoquest, several players can participate simultaneously.

Photo Contests – SELFLLERY provides advertisers with a marketing tool set that includes games and contests. The brand or company owner can launch a photo contest between users and specify custom conditions that would attract attention to the brand. Blockchain provides transparency of the contest as advertisers will use smart contract to specify the contest terms and rewards distribution. Participating in games and contests, users can get additional Likes, increase their photo ratings and receive rewards in YOU tokens. The reward amount is calculated in the following way: the more participants enter the contest, the larger the prize pool.

Token Generating Event

Token Generating Event (TGE) is an event when anyone can become the owner of YOU tokens. A token is a code element, which is used in the SELFLLERY platform operations to enable internal payments between its users. TGE will have two stages: pre-sale and main sale. At the pre-sale stage, YOU tokens are offered only to whitelisted buyers, whereas during the main sale tokens can be purchased by anyone. During pre-sale, early buyers can buy YOU tokens at a discount. For discounted YOU tokens, the minimum purchase amount is set at 10 ETH and ICO tokens are locked up for at least one month after the main sale ends. YOU Token buyers receive their tokens immediately when a ETH smart contract transaction in processed. Token rewards for bounty program members, advisors, project teams, as well as tokens for the reserve and reward funds are distributed only when the TGE is completed. The bounty program tokens are distributed to the program members on the TGE end date. Advisor tokens are locked in for one month from the TGE end date, while the project team tokens are locked in for six months. Tokens for the Reserve and Reward Funds will be sent to specified addresses on TGE end date. Addresses will be published on the SELFLLERY website one day before the TGE end date. These funds, together with YOU tokens collected during TGE, will be available for use by the SELFLLERY project team from the moment these Funds are set up, and the team will report on spending on their blog. Check ICO list to know more about ICOs.


  • Vadim  Onishchenko
    Vadim  Onishchenko
    Vadim Onishchenko
    CEO, co-founder
    Vadim is the founder of the SELFLLERY platform. He is a professional photographer with ten years of experience in the IT field. SELFLLERY is a synthesis of his improved skills. Its meaning is globally changing the attitude towards visual content.
  • Vladimir  Dmitriev
    Vladimir  Dmitriev
    Vladimir Dmitriev

    Vladimir is a professional investor, transhuman visionary and futurist. The nuclear physicist by the first education Vladimir is fond of professional photography. He creates and develops projects which integrate AR, VR, AI technologies into the kids’ education. Among his other well-known projects are the largest publishing house "Russian textbook" and the animated project "Smeshariki", popular in 60 countries of the world with a daily audience of 50 million people.
  • Rami  Khodorovsky
    Rami  Khodorovsky
    Rami Khodorovsky
    Project Manager

    Rami is a specialist in information technology and search marketing. Has more than 12 years of practical experience in marketing and development of IT-technologies, mainly in the promotion of large WEB-projects and search engine optimization. Rami have been responsible for setting up processes within the team, creating and filling the backlog, setting priorities, creating the concept of the product, directing the project roadmap with details requests describing. Focused on the result and building confidence relation in the team and with business representatives.

  • Sergej  Kuznetsov
    Sergej  Kuznetsov
    Sergej Kuznetsov
    Sergej is a qualified and gifted PHP developer and in integrations with various APIs with more than 10+ years of experience. Skills: MySQL, PostgreSQL, JavaScript, AngularJS, Node.js, vue ,Yii, С++, DDD, PHP and more.

  • Valentin  Gren
    Valentin  Gren
    Valentin Gren
    Senior Front-end Developer

    Valentin is a highly skilled, experienced, detailed-oriented, Front-end Developer with in-depth knowledge of JavaScript and Vue.js. He is engaged in building easy-to-use, user-friendly highly loaded web sites. He is also well versed in such front-end technologies as HTML5, CSS3, SCSS preprocessor, Vuex, ES6. Also has experience with APIs such as google API, youtube API, HTML5 Video API, HTML5 Audio API.
  • Ekaterina Amanuel
    Ekaterina Amanuel
    Ekaterina Amanuel
    UI/UX Designer

    Ekaterina is a talented in drawing, conceptualization, communication, teamwork, computer operation, and attention to details. She designs and develops interactive prototypes and mockups for a web platform which due to that gets intuitive user interface easy to use.

  • Tati Skydan
    Tati Skydan
    Tati Skydan

    Tati is a media-expert with more than 15-years experience in radio and publishing, PR, communications and creativity. In SELFLLERY team she acts as editor-in-chief who is responsible for every word spoken on behalf of company.

  • Kate Dubov
    Kate Dubov
    Kate Dubov
    Communication Manager

    Kate is a skilled Communications Manager with experience in business communication, lead research, partnership strategy, media and advertising resources communication. She is involved in preparing Kickstarter campaigns, including making all PR-tasks, data collection, SMM - content, financial calculations, negotiating with company partners, and document translation.

  • Sandra Mikheeva
    Sandra Mikheeva
    Sandra Mikheeva
    Account Manager

    Sandra is a Account Manager with big experience in analysis trends on markets to generate and select relevant content. She’s a professional in ideas hunting — monitoring relevant sources, competitors, substitutions to select the best ideas to implement.

  • Motti Peer
    Motti Peer
    Motti Peer
    Co-CEO @Blonde 2.0

    Motti holds an MBA in Finance and Marketing from Manchester University. As Co-CEO of Blonde 2.0, he is responsible for handling the Public Relations aspects, along with strategy and crisis management. He served as Chief Instructor in LOTAR, (the IDF`s School for Anti-Terrorism.) He’s also a mentor and a lecturer at the Executive MBA program, Michlelet Afeka, and IDC`s entrepreneurial program. Motti is a member of the board of directors at the Taub Center. Forbes named Motti one of the Startup Nation`s "Movers and Shakers."

  • Jason Hung
    Jason Hung
    Jason Hung
    ICOBench expert

    Jason is a serial entrepreneur and inventor, active in mobile businesses, blockchain ecosystems, digital marketing, as well as AI and ERP related business. He is the co-founder of Treascovery, Chidopi and TimeBox, and on the advisory board of BitRewards, BlockLancer, ICONIC, AIDA, EZPOS and Suchapp. He has more than 20 years experience managing RD, IT, sales, and runs a consulting service with 9 technology-related patents, which are used in more than 2000 Apps. He was also the former PeopleSoft and JDE solution head in Greater China. He is also a blockchain expert for ICOBench and International Blockchain Consulting Announcement Group.


  • 1
    Q1 2016
    Idea Product Concept Definition
  • 2
    Q2 2016
    Alpha Version of Web
    Alpha Version of Android App
  • 3
    Q3 2016
    Closed Testing of the Web
    Closed Testing of the Android App
  • 4
    Q4 2016
    Beta Version of Android App
    User Testing of the Service
  • 5
    Q1 2017
    Market Research and Analysis
    WHITEPAPER Preparation
  • 6
    Q2 2017
    Economic Model Validation
    Advisor Consulting
  • 7
    Q3 2017
    Preparing for Pre-sale Launch
  • 8
    Q4 2017
    Pre-sale Round A
    Pre-sale Round B
  • 9
    Q1 2018
    Pre-sale Round C - Already Raised $1,014,728
    Staff increase
    iOS App release
    YOU Token Generation Even
  • 10
    Q2 2018
    Launching a large-scale marketing campaign
    Growing our user base
    Photo contest module release
    Charity donations module release
  • 11
    Q3 2018
    First 500,000 users
    Development of tools for advertisers
    Photo Stock module development
    Advertising platform launch
  • 12
    Q4 2018 and the near FUTURE
    Marketplace module development
    AdTech technology development
    Copyright verification module development on Blockchain

    Photo authenticity approval module on Blockchain
  • 13
    IN 3 YEARS
    1 billion SELFLLERY users

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