Skip Navigation

U Run It (URUN) ICO Review – ICO Token News


At the beginning of 2017 online gambling market was evaluated at $44.16 billion, by the end of the same year it grew to $47.4 billion. Estimated market capacity in 2018 is $52 billion and it’s expected to reach $81.7 billion by 2022. It is obvious that the market has an immense potential. The problem, however, is that the rules of the gambling business have remained unchanged for centuries. No doubt, casinos and other providers constantly try to attract new clients with new gimmicks: rewards, bonuses, prizes, beautiful images, etc. Technologies change as well: from simple wooden tables and slot machines, to online games, and newest block-chain technology. In reality, it does not matter what technology is used or what gimmicks are used to attract gamers to the casino. The core of it is still the same and quite simple: no matter what the clients do, the casino gets everything. Those who don’t gamble themselves take everything from those who are passionate and like a good game. They take everything and get excess profit. Also, based on our surveys, casino customers are very venturous people who are constantly looking for action and novelty. They get bored very quickly, and have to move from one casino to another in continuous search for some diversity. It is time to change the game rules in the Gambling Universe.

Crypto Market

Cryptocurrency market has been rapidly growing for the last few years. According to the CoinMarketcap portal data, cryprocurrency market capitalization at the end of 2017 amounted to about $600 billion. Although, the price of individual crypto-currencies is subject to significant fluctuations, crypto market capitalization in general has been constantly growing. Also, it is important to remember, that blockchain technology, the basis for cryptocurrencies, is still far from perfect and keeps developing. However, one thing we can be absolutely sure of: cryptocurrencies, as well as blockchain technology, are firmly embedded in our life, and this technology has tremendous potential.

Gambling market

Gambling market has obviously reached the dead end. Of course, casinos try to spend more money, use new technologies (such as blockchain) and come up with new gimmicks to attract and retain new customers, but they are not very successful at it. The only way out of this situation is to change the basic principles of the casino operation.  How is it possible? It’s very simple. The solution is an entirely new type of casino, the casino managed by the players, who host all the games. In other words, absolutely all games, card tables, poker rooms, tournaments, slot machines, lotteries, etc. in this casino are controlled by the players themselves. Each game is hosted by a certain player. This player determines parameters of the game or tournament he is hosting and becomes the owner of the game for the time being. Let’s say, each game is leased to one of the players for a nominal fee. It can be leased for an hour, a day, a week, or a month. During this lease, the owner of the game not only monitors what is going on, but also performs basic functions of a moderator. At the end of this period, the owner of the game receives most of the profit generated during his lease. A small share of revenue will go to the casino to cover the expenses for the maintenance of the platform, its further development, as well as allow a little profit for the owners. We are convinced that the company owners’ profits should not exceed 10% of revenue. Another highlight is the possibility of holding auctions among gamers.

UCoin as an internal gaming currency

UCoin chips are used as the main game currency within the platform. This sets the common currency standard within the platform. UCoin may be considered an analogue of regular casino chips. Conversion to/from UCoin will be necessary to deposit or withdraw funds. The rate of one UCoin is 1 ETH = 50000 UCoin. The rate of other cryptocurrencies and fiat currencies to UCoin will be determined by the current market rate of ETH. The rate of the URUN token will be determined by the market after the release of the token to the stock exchange.


We use classic client-server technology to launch the platform. The reason we do not use blockchain to create a fully decentralized platform is quite simple. So far, there is not a single blockchain platform that would allow millisecond transactions for data transferring. Moreover, any transaction in the blockchain is by no means free. A large number of transactions with a lot of data will make it very expensive – the cost of the project will exceed any revenue it might generate. Of course, the concept of a fully decentralized platform has many advantages, but we will be able to implement it only after a new generation of blockchain platforms, eliminating the shortcomings of its predecessors will replace the existing ones.

Token distribution

The goal of the campaign is to achieve a Soft Cap of 4,000,000 URUN tokens. A total of 80 million tokens will be emitted. Maximum number of tokens during the public sale stage will be 75% of all the emitted ones, which equals 60 million. The base price of one token is 0.00125 ETH (1 ETH = 800 URUN). Unsold tokens, emitted for sale during Closed pre-Sale, pre-ICO and ICO campaigns will be distributed proportionally among those who bought our tokens during pre-Sale and ICO stages. Tokens reserved for founders will be frozen for 2 years from the end of the ICO campaign. Tokens reserved for the team members will be frozen for 1 year from the end of the ICO campaign. To know current trend of ICOs, you can check ICO stats.


  • Lyudmila  Vasilyeva
    Lyudmila  Vasilyeva
    Lyudmila Vasilyeva
    (Lead Mathematician)

  • Maria  Sokolovskaya
    Maria  Sokolovskaya
    Maria Sokolovskaya

  • Liudmila  Ivashchenko
    Liudmila  Ivashchenko
    Liudmila Ivashchenko
    (Photo and Video Producer)

  • Irina  Kolkova-Grushkovsky
    Irina  Kolkova-Grushkovsky
    Irina Kolkova-Grushkovsky
    (Strategy Development Manager)

  • Shay  Dvir
    Shay  Dvir
    Shay Dvir
    (Chief Technology Officer)

  • Nikita  Yeryomin
    Nikita  Yeryomin
    Nikita Yeryomin
    (Development Team Leader)

  • Anna  Thais
    Anna  Thais
    Anna Thais
    (UI/UX Senior Designer)

  • Amit  Bhagwat
    Amit  Bhagwat
    Amit Bhagwat
    (Performance Test Analyst)

  • Yevgeniya  Bayura
    Yevgeniya  Bayura
    Yevgeniya Bayura
    (Web Developer)

  • Sergey  Dobryak
    Sergey  Dobryak
    Sergey Dobryak
    (Back-end Architect)


  • 1
    Q3 2017
    Market research. Design and
    development of "U Run It" platform
    concept; forming the team.
  • 2
    Q4 2017
    Confirmation of the players
    interest in the platform .Beginning of the
    platform development .
  • 3
    Q1 2018
    Preparation for public sale
    and developing a smart contract.
  • 4
    Q2 2018
    Tokens closed pre-Sale .
  • 5
    Q2 - Q3 2018
    ICO stages (pre-lCO, marketing campaign, ICO)
  • 6
    Q3 - Q4 2018
    The token is emitted to
    major crypt exchanges.
  • 7
    Q3 2018 - Q1 2019
    Obtaining all the required
    and registrations .
  • 8
    Q3 2019
    Release of Alfa-version of the platform
    and the beginning of active testing
    among players. Alpha version allows
    deposits and withdrawals only in
    cryptocurrencies and URUN tokens .
  • 9
    Q4 2019
    Release of Beta-version of the
    platform, signing contracts with
    game developers. Integration of
    deposits and withdrawals
    in fiat currencies .
  • 10
    Q1 2020
    Launch of the platform with basic
    set of games and its release to the
    European market. Start daily,
    weekly and monthly jackpot drawings
  • 11
    Q2 2020
    Updating and expanding
    the catalog of games.
    Release of the platform
    to the Asian and US markets.
  • 12
    Q3 2020
    Release of the mobile version
    of the platform for iOS & Android
    and incorporation of casual
    games and games of skill .
  • 13
    Q3 2020
    Integration of games from
    third-party developers.
    Beginning of eSports platform
    development and its integration
    into existing infrastructure.
  • 14
    Q4 2020 AND BEYOND
    Further development
    of the platform and increase
    of its market share in the
    gambling market.
    Game catalog transition
    to blockchain .

Be the first one to know about new ICOs.
Submit your information here!


Notify of

Buy crypto currencies easily with a credit card.Buy here


Privacy Policy

This website uses cookies to ensure you get the best experience on our website.

Get more info about ICOs

Scroll Up