You42 (U42) ICO Review – ICO Token News
You42 is a social, lifestyle and entertainment platform, focused on the distribution of multiple verticals of entertainment and open access content. Unlike other social platforms, You42 allows users to curate their experiences based on their interests and rewards them for listening to, watching, commenting on and/or sharing content with both tokens and experience points. While You42 creates a better experience for content consumers, we also help develop the relationship creators have with their audiences. Artists can leverage their digital content to boost monetization, discovery and engagement with fans. By giving content creators a tool to reach their fans across multiple forms of mixed media, we believe this will result in greater loyalty and increased creator revenues. However, improved engagement isn’t the only way we help content creators. Discovery and distribution of content to new consumers is equally important. You42 provides an avenue for content creators to reach new consumers directly. Our platform boasts discoverability at its core by bringing consumers from different media—such as gaming and music—and allows them to experience content in new collaborative and creative ways. As an example, fans of a You42 trending music artist may cross over into the audience from a game also on You42 when they learn the artist contributed to the game’s soundtrack.
You42 will launch content across video, music and games; offering a multitude in diverse engagement opportunities. Content creators can use You42’s social hub to reward their fans, giving them exclusive or early access to new and original content. Creators can share photos, videos, live feeds and messages directly to their fan base and monetize/commercialize them through macro- and micro-transactions, advertising and social engagement. Users can engage in a 360-degree, multi-vertical media consumption experience which rewards them for their activities within the platform.
You42.com is launching in 2018. Our preliminary marketing push will be through our existing database of beta signups and our community of gamers. As we progress, we will be opening our beta program across the United States, running local and national campaigns such as the following:
- Localized marketing around key cities and metropolitan areas. The marketing campaigns will begin in Atlanta and then move out to New York, San Francisco, Los Angeles, Seattle, etc. We will have on-the-ground street teams running local ad campaigns while also organizing mini-festivals and gigs.
- A comprehensive PR push through mainstream and dedicated entertainment and technology press and influencers.
Market Expansion 79.5%
Funds will be used to support an internal team of developers that launch, maintain and scale the You42 platform, license professional and semiprofessional digital entertainment content (music, video, games, etc.), and support operational activities that will contribute to the platform’s mission. Further, resources allocated to marketing/ PR of the platform will focus on continuing to build the You42 brand and executing a competitive user acquisition campaign to grow the network and user base.
Legal, security, accounting, and other administrative and operational costs associated with the launch of the U42 Token and You42 platform. Some of these costs include debts accrued during the development of the You42 platform prior to the launch of the U42 Token.
Network Operations Fund (157.5M Tokens)
Perhaps one of the most important token funds, this reserve allows You42 to incentivize and attract both creator talent and advertising partners to the initial stage of the platform. Primarily, this fund will be used to run accelerator programs for highly desirable content creators to provide media for the platform. This, in turn, will encourage users and advertisers to engage with the You42 platform.
You42 Platform Operations (52.5M Tokens)
These tokens will be retained by You42 and dispersed as needed to support the functionality of the platform, engage new partners, and provide quality and unique content to You42 users on an ongoing basis. Further, a portion of these tokens will be allocated to founders, advisors, and employees.
Intended Purpose & Core Design Factors
The U42 Token is intended to provide functionality for both application implementers and content creator users, where the content creator has a variable role in the provisioned application services – e.g., where they can be both service consumer (when purchasing advertisements to promote their content) and service beneficiary (where they benefit from showing advertisements for other content-creating users and services). Content creators can be individual artists and directors, groups of artists, brands and other collaborative, individual or commercial entities that publish creative content. Furthermore, the U42 Token is designed to meet the requirements of application implementers that offer variable and dynamic services, where the availability and dynamic nature of the services is a factor in how (and when) content creators use those services. The U42 Token has been designed to provide a core means by which multiple platforms, application types, content creators, brands and other users can interact to provide, consume and benefit from services based on their respective needs at any time. In order to provide the general purpose utility required by applications, platforms and content creators, the U42 Token has been created with a flexible structure around a standards-compatible (Ethereum ERC-20) core.
U42 Token Overview
The total U42 Token supply is based on reasonable and marketable limits for the ICO as well as a sustainable utility token-driven economy that meets anticipated platform demand. To reward early participants in the You42 network, the public sale phase utilizes bonus purchase percentages based on ICO targets for raising USD through supported cryptocurrencies. As a target is reached, the next public sale phase with a lower bonus percentage is initiated. This represents the full Public Sale 1 phase and (as long as all the presale tokens have sold) equates to $79m (around 58% of non platform-owned tokens) of revenue generated before a burn can be initiated. Anything ‘Not Sold’ after the first bonus tier in the public sale will be burned from the public sale allocation. To know current trend of ICOs, you can check ICO stats.
- CHRIS MOREAUCHIEF EXECUTIVE OFFICER
- ASHLEY JOHNSONPRESIDENT
- STEPHEN JOHNSONCHIEF CREATIVE OFFICER
- ED BLINCOECHIEF REVENUE OFFICER
- ALICE J. THACKERCHIEF OPERATIONS OFFICER
- SPIKE WRAY-KIRKCHIEF CONTENT OFFICER
- KRISTIAN MILLIRONSCHIEF TECHNOLOGY OFFICER
- JUSTIN EAMESCEO / FISH IN A BOTTLE
- GARETH JENKINSSYSTEMS ARCHITECT
- ADAM MOTTRAMSYSTEM ECONOMIST
Platform, Planning and Early Stage Development
Integration of Upload and Search Functionality
Social feed and Messaging Feature Sets
Internal Development and Team Staffing
Platform Launch and ICO