What countries should you target?
Even if ICO are worldwide and investors from all over the world can join, (except few restrictions), some countries are still better than others to target your marketing efforts. It’s easier to stand out from the crowd in certain geo areas that same time in the whole world. Also, the average income and ability to invest varies in different parts of the world.
So, what areas you should avoid and what areas you should target on?
Depends on your ICO and if it has any reason to be somehow local service or is purely on web service. After all, investors seek growth and profit, but if your future application is dependent on some area on the world such as Banana coin and it’s banana farms, the most natural thing is to target on that area.
On the other hand, if your application is worldwide, most likely your investors are also. In that case, the best thing is to target high GDP countries and those ones that cryptos are 1. not prohibited 2. are very popular.